Without Product, without any  Service: successful of BNI Study of the BNI:

BNI:

Business Networking International (BNI) is one of the world widest circle networking organization. It operates in 75 countries without even having a single product or a service from which to earn income and claims more than 318,000 members. In 2023 alone, BNI registered a huge business turnover of 22 billion rupees (approx. USD 2.7 billion). This blog is about what is BNI, how does it operate, and more importantly, how does it benefit its members BNI.

BNI is not only a networking organization:

rather it is a concept or an idea or a mission which aims to promote business through growth but in an innovative space. It is basic principle on which Business Network International works that if it’s comprised of businessmen, it’s expected they would assist each other in doing business by referring clients and building trust. During regular meetings, members make and receive referrals, which contributes to the ecosystem growth of the members individually.

BNI Explained: What is the concept and its Objectives:

 Let the figures of the BNI speak themselves. In 2023, members of BNI generated roughly 14 million referrals, which resulted in actual business volume of Rs. 182,000 crores. Over the years this simple idea of sitting in a group and referral sharing has turned out to be a great marketing tool. It proves that there are fruits of organized networking also.

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